Articles and news.
ChatGPT Search Is Now About 20% of Google's and 250 Million People Talk to It by Voice: Is Your Website Ready?
OpenAI says ChatGPT grew from 1 billion to 1.2 billion weekly users in 60 days, that its search volume is now one fifth of Google's, and that Chat and Work will merge. When AI runs search, can you see your brand's presence in LLMs?
PHP2Shell: the global alert over two critical PHP flaws and why your aMarte website is not exposed
The NSA, the FBI and Spain's Incibe have warned of two critical PHP vulnerabilities that let an attacker take over a server without a password. Here is what happened and why aMarte websites are not exposed.
The Severity an AI Gives You When Auditing Code Is Not Data: It Is the Output of That Run
Run the same audit twice on the same code and you get different lists in a different order. Why it happens and how to rank findings with your own measurable criteria.
Why You Should Ask an AI to Leave Cells Blank
A complete, clean table looks more useful, but it stops you from telling what the AI counted from what it made up. The instruction that turns gaps into information.
Do TDD and SDD Contradict Each Other? How to Refactor Legacy Code With AI Without Breaking Anything
TDD and SDD are different layers that complement each other. With legacy code, start by pinning current behavior with characterization tests and leave bugs for separate tasks.
Everything in CLAUDE.md? What to Load Always and What to Load Only When Needed
The main instructions file travels with every conversation. Referencing files with @ tidies things up but does not save tokens. How to split rules, commands and skills with a simple criterion.
Does a Command Use Fewer Tokens Than Asking the AI in Natural Language?
What can run as deterministic code is usually cheaper, more precise and more repeatable than asking the model to do it. When it makes sense and what caveats apply.
Repeated Audits With AI: How to Decide What Counts as an Edge Case and What Not to Fix Again
If you repeat audits, the AI will flag again what you already ruled out. How to define an edge case using usage data and keep a record so each round builds on the previous one.
Browsers Are Turning Into AI Agents: What It Means for Your Website
Firefox is baking AI into the browser's core, so deeply that a group of developers has forked it just to strip it out. This isn't just a browser war: it's a signal that the browser is stopping being a window for the user and becoming a platform for AI agents that browse, decide, and buy on their behalf.
Stripe and Advent offer $53.4 billion for PayPal: what it means if you sell online
Stripe and private equity firm Advent International have made a joint $53.4 billion offer for PayPal, CNBC has confirmed. This isn't just a Wall Street story: if it goes through, it changes who controls the payment infrastructure you're probably already using to get paid online.
Amazon just changed the rules of digital business. And not just for Amazon sellers.
Amazon has transformed how buyers discover businesses and products. The shift from Rufus to Alexa for Shopping isn't an ecommerce story — it's the clearest signal yet that AI already decides who exists and who doesn't. Is your website ready?
How to redirect your domain to another URL (temporary or permanent)
If your website is under construction and you want visitors who type your domain to land somewhere else in the meantime, you need a domain redirect. We explain the difference between temporary and permanent, and how to set it up step by step from Arsys, Vercel or any registrar.
EDIH 2.0 selects us for the second consecutive year: AI conversational agents for education companies in Madrid
Kuuli Technologies has been selected for the second consecutive year as a technology partner of EDIH 2.0 Madrid. This year we are working with education companies to give them their own conversational agent — accessible directly from their website and domain — built with specialised AI and LangChain.
www vs. root domain: why it matters and how to configure it in GoDaddy
Does your website work with and without www? They are not the same. Using the root domain directly can cause SEO issues, broken cookies and a CDN that does not work as expected. We explain why your canonical URL should always be the www version and how to configure it step by step in GoDaddy.
Moving to Marte: Why 2026 Is the Year to Leave Heavy Sites Behind and Embrace Smart Performance
Is your site a drag or a growth engine? Migrating to Marte is not just a design change; it is the leap to high performance, real accessibility and GEO positioning.
The End of the "Humans-Only" Web: Why Your Business Needs to Speak Robot (llms.txt and the Future of Documentation)
From robots.txt to llms.txt: the new frontier of digital visibility. Learn how LLM-oriented documentation can push AI accuracy from 30% to 100%, and why at Marte we are already building the sites that the autonomous agents of the future will want to "visit" and recommend.
The End of "Average" Content: Why Knowledge Gain and AI Slope Will Decide If Your Site Exists or Not
Writing "average" content today is a sentence to invisibility. Discover how Knowledge Gain and AI Slope are redefining who appears in AI answers and who disappears in the noise. Do not be an echo of what already exists; learn to be the source that machines and people choose to cite.
Discovery Gap: Why Having the Best Product Is No Longer Enough to Be Found
You can have the best product in the world, but if your website is a maze for Google or a black box for AI, you have a "Discovery Gap". Learn to close the gap between what your company can do and what the world actually perceives. It's time to stop being your sector's best-kept secret.
Alphabet Soup and Algorithms: Definitive Guide to GEO, AIO, LLMO and the Future of Your Visibility
SEO is changing: we no longer just compete for clicks, but to be the answer the AI gives the user. Discover what GEO, AIO and LLMO are, and how to prepare your site so ChatGPT, Gemini and Perplexity recommend your business.
Is Your Site Citable? The Rise of GEO and the End of SEO as You Knew It
In 2026, showing up on Google is no longer enough. Users now look for direct answers in AIs like Gemini or SearchGPT. Discover what GEO is and how to prepare your site so artificial intelligences choose you as their trusted source.
From SEO to GEO: How to Survive the AI Search Revolution in 2026
Is your website ready for AI to speak well of you? Discover how GEO (Generative Engine Optimization) is replacing traditional SEO and what steps your business should take to be the answer recommended by assistants like ChatGPT or Gemini in 2026. Don't fall behind in the new internet era: learn to position your brand where your customers are asking.
Is Your Site Invisible to ChatGPT? The Leap from SEO to GEO in 2025
This article explores the paradigm shift in digital positioning: the move from traditional SEO to GEO. We look at why sites overloaded with plugins and legacy code are losing visibility to conversational AIs.
GEO + AISO: The Silent Revolution Redefining How Websites Are Built
GEO and AISO are the new optimisation approaches, essential given the dominance of AI-generated answers. Current trends underline that visibility depends on being a cited source, requiring sites to be structured, concise and with high semantic authority to overcome the zero-click challenge.
The Evolution of Visibility: From SEO to GEO and the Rise of AISO
If your site relies on traditional positioning strategy, you are optimising for the past. Search engines no longer just read keywords: they now understand content, summarise it and use it to fuel direct AI answers.
The Future of Positioning: Concrete Techniques for GEO
Visibility is no longer just about ranking on Google, but about your brand being cited as a trusted source by AIs like ChatGPT. This is what we call GEO (Generative Engine Optimization). Implementing GEO requires specific techniques, such as designing content that an AI can summarise quickly and using structured markup to declare who you are. With Marte, your site is technically optimised to be a reference source and lead the future of digital positioning.
GEO: What It Is, How It Works and Why a Non-Optimised Site Will Fall Behind in the AI Era
GEO (Generative Engine Optimization) is the new priority in web optimisation, as users ask generative AIs instead of searching. Your site must be structured and concise so that the AI can understand and use it in its answers, or you will lose visibility to the competition.
Your Site in 2025: Fast, Secure and AI-Friendly
For a business it is essential to take care of its website. Key areas include performance, semantic structure for AI, Core Web Vitals and HTTPS security.
The Traffic Eclipse: How AI Is Rewriting the Rules of SEO and Web Performance
We are seeing a radical shift in global web traffic. The rapid rise of artificial intelligence is not a future trend; it is a present-day phenomenon that is displacing classic search engines and seriously affecting long-standing pillars of the internet. If your digital strategy is still focused only on how Google "sees" you, you may be preparing for yesterday's game. Today's data paints a very different picture.
PostgreSQL 18 Is Here: A Quantum Leap in Performance and Efficiency
The PostgreSQL Global Development Group has officially released PostgreSQL 18. This new version comes with substantial improvements in performance, scalability and security.
The Last-Item-in-Stock Dilemma: How to Handle Errors with Technical Precision (409 vs 422)
Imagine the scene: a customer finds the perfect product in your online store. Only one unit left. They add it to the cart, enter their details and, on clicking "Buy now", get a vague "Error" message. What happened? Maybe another customer was a millisecond faster. Or they tried to buy an invalid quantity. For the user, the frustration is the same. For your system, the difference is huge.
Speed Matters: Why Performance Is the Top Priority in Web Design
When a page loads in milliseconds instead of seconds, users browse with more confidence and make decisions naturally and without friction. Speed is perceived as simplicity, clarity and respect.
The Kit Digital Extended to 2026: Another Missed Opportunity or the Moment to Bet on Quality?
This measure, formalised through Royal Decree 537/2025, aims to continue the push for digitalisation among SMEs and the self-employed. It is undoubtedly good news for thousands of businesses that have not yet made the digital leap. However, at Marte Website Builder we ask: are we really using this opportunity to build a solid, profitable online presence?
The 4 Pillars of a Website That Actually Works in 2025
Having a website in 2025 is not enough. What matters is having a site that works: loads fast, shows up on Google, looks good on any screen and that you can update without depending on anyone.
Does Your Site Look Good on Mobile? Because 80% of Your Visits Already Come From There
Today, over 80% of website visits come from mobile devices. If your site does not look good or adapt properly, users simply leave.
Reflections after the EDIH Madrid Region event: Realistic digitalisation for the legal sector
One of the most relevant points of the event was the discussion with legal sector experts, which looked at the reality of the legal ecosystem in Spain: 95% of law firms bill below half a million. This highlights the large number of individual professionals who, with a lot of experience, practise alone or in teams of 2–3 lawyers.
High-Fidelity (Pixel Perfect) Design: Seeing the Future of Your Website
In the world of web and app design, "fidelity" refers to how closely a design or prototype represents the final product in terms of visual detail, content and interactivity. In our previous article we explored wireframes and prototypes, which often sit in the low to medium fidelity spectrum and are key for defining structure and basic flows. Today we look at the top end of that spectrum: high-fidelity or "pixel perfect" design.
What Is a Website, a Domain and Hosting? (And Why You Need All Three)
If you are starting your online business, you have probably come across words like website, domain and hosting. Here we explain them clearly, without unnecessary jargon.
Is Your Business Only on Instagram? Then It's at Risk.
Instagram can be a great tool to connect with your audience. But if your business only lives on social media, you're building on rented land. And that's a problem.
Sanity, Tina and Strapi vs. Marte Website Builder: The Definitive Comparison for High-Performance Websites
This article provides an in-depth comparison of three of the most sought-after CMSs—Sanity, Tina and Strapi—and Marte Website Builder, our all-in-one solution for high-performance websites. It covers architecture, continuous updates, user interface, security and scalability, showing how Marte Website Builder stands out as a robust alternative that simplifies development and optimises digital presence without third-party add-ons.
A Critical Look at the Kit Digital: Promises, Figures and Challenges
The Kit Digital was born with a laudable aim: to reduce the digital divide and boost the competitiveness of SMEs and the self-employed in Spain. However, the programme's implementation has sparked controversy and criticism over issues ranging from bureaucracy to the standardisation of solutions that sometimes do not meet companies' real needs.
Speed as a Competitive Advantage: Web Performance in Marte Website Builder
In today's digital age, page load speed can make the difference between winning or losing a potential customer. Users expect instant web experiences, and search engines reward faster sites with better visibility.
Website internationalization: a guide to per-language URLs
How to get your website ready for several languages without losing rankings: i18n fundamentals, a comparison of URL structures and the per-language path model (/ for Spanish, /en for English) we use at Amarte Websites.
AI Without Borders: 6 Ways Artificial Intelligence Drives Your Website's Internationalisation
Internationalisation (i18n) is no longer a luxury: it is a must for any company that wants to compete beyond its language borders. Thanks to artificial intelligence, this process stops being a huge task and becomes an agile, scalable flow full of opportunities. Here we look at six major ways AI can take your site from "Spanish only" to "available in all languages", with concrete examples you can replicate.
WordPress Remains in the Eye of the Storm: Legal Problems and Obsolete Technology
The WordPress community, once known for collaboration and a huge developer ecosystem, is going through one of its worst periods. There are not only legal clashes and confrontations between its main players —Matt Mullenweg, Automattic, WP Engine, among others— but its technology is also showing clear signs of age compared to more modern, efficient options. In this landscape Marte emerges, a next-generation CMS focused on giving small and medium businesses a powerful, simple solution to manage content and digital presence without hassle.
Wireframing vs. Prototyping: Optimising Web Design
Wireframing and prototyping are essential, distinct steps in the design process. Understanding their differences is crucial for planning a web or mobile application efficiently.
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