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Speed as a Competitive Advantage: Web Performance in Marte Website Builder

Guillermo De La Puente · 2025-02-11

In today's digital age, page load speed can make the difference between winning or losing a potential customer. Users expect instant web experiences, and search engines reward faster sites with better visibility.

Technology That Makes the Difference

Pre-rendering pages is a major advance in modern web development.

While traditional systems build each page when the user requests it, our approach has content ready before it is needed. The result: a smooth experience with no waiting.

Optimisation for Mobile Devices

Performance on mobile goes beyond initial load speed. As you browse a site, every interaction should be smooth and responsive, especially on resource-limited devices. Many users are on mid-range smartphones or unstable connections, where every kilobyte of JavaScript counts.

Our platform addresses this in a comprehensive way:

We minimise the JavaScript the browser has to run. We use progressive resource loading. We automatically optimise images per device. We prioritise loading critical content.

The result is a consistently smooth browsing experience, without the typical lag or "jank" that often appears on heavier sites, especially when moving between pages or interacting with dynamic elements.

World-Class Infrastructure

Marte's technical base is built on Next.js, a web development framework that represents the state of the art in performance and optimisation. This choice is no accident: Next.js lets us implement the latest innovations, such as progressive hydration and automatic image optimisation.

All our sites are hosted on Vercel, a platform at the forefront of web infrastructure. Vercel gives us a global server network that ensures minimal response times and near-total availability.

Verifiable Performance

Web performance should not be a vague promise but a measurable commitment.

That is why we constantly monitor our sites with Google PageSpeed Insights (pagespeed.web.dev), keeping an average score above 90. This objective metric confirms the effectiveness of our optimisation approach.

The Value of Performance

The statistics speak for themselves: according to recent studies by Akamai and Google, every second of improvement in load speed can increase conversions by 7%. In a market where users have many options, speed becomes a real competitive advantage.

In short, exceptional web performance is not a luxury but a necessity in today's market. By choosing a platform that prioritises speed and optimisation, businesses can deliver the experience their users expect and deserve.

With Marte Website Builder, combining high web performance with strong SEO capabilities (/guias/optimizar-seo), your business's website will stand out.

Interested? Get in touch with us (/contacto).