Privacy Policy

1. Data Controller

The data controller responsible for your personal data is aMarte Websites. You can contact us at contact@amartewebsites.com for any questions about this privacy policy or your data.

2. Data We Collect

We may collect information you provide when using our website (e.g. email if you get in touch), technical data (IP address, device type, browser), and usage data (how you interact with our services). We do not sell your personal data.

In addition, cookieless audience measurement data is collected with Umami while you browse the website: the page visited (with its address, including campaign parameters), the referring page, the page title, language and screen size, the browser, operating system, device type, country (derived from the IP address, which is not stored), some button clicks and the result (success or error) of form submissions. The content of forms is never collected. Details are in section 5.

3. How We Use Your Data

We use your data to provide and improve our services, respond to enquiries, send relevant updates if you opted in, and comply with legal obligations. We process data only for the purposes described here.

We also measure, in aggregate, how the website is used and which campaigns work best, in order to improve it (section 5).

4. Legal Basis

We process your data on the basis of your consent (e.g. contact form), performance of a contract, our legitimate interests (e.g. improving our services), or legal obligation, as applicable under the GDPR and local laws.

Audience measurement with Umami is based on our legitimate interest in understanding, in aggregate, how the website is used and how effective our campaigns are (Art. 6(1)(f) GDPR): it does not use cookies, stores nothing on your device, does not store your IP address and does not identify you. You can object as explained in section 5.

Campaign measurement with the Meta Pixel is based on your consent (Art. 6(1)(a) GDPR), which you give by clicking “Accept all” in the cookie notice; if you do not, the pixel does not load. Meta Platforms Ireland Ltd. receives browsing data (pages visited, IP address and browser data) as joint controller for that purpose, and may transfer it to the United States under the EU-U.S. Data Privacy Framework. You can withdraw your consent by deleting this website’s data in your browser, as explained in the Cookies Policy.

Measurement with Google Analytics and the Google Ads tag is also based on your consent (Art. 6(1)(a) GDPR), which you give by clicking “Accept all”; if you do not, they do not load. Google Ireland Limited processes browsing data (pages visited, IP address and browser data) to produce the website statistics and measure our campaigns, and may transfer it to the United States under the EU-U.S. Data Privacy Framework. You can withdraw your consent in the same way.

5. Audience Measurement with Umami

Provider: Umami Cloud, by Umami Software, Inc. (San Francisco, United States), which processes this data on behalf of aMarte Websites as a data processor, under a data processing agreement.

What data: the data described in section 2 (page visited and its address with campaign parameters, referrer, title, language, screen size, browser, operating system, device type, country, and predefined button clicks and form results). Your name, email, phone, messages, the website you type and any other free text are never sent.

How visitors are counted: without cookies or identifiers stored on your device. Umami calculates an anonymous identifier with a one-way code (hash) of the website, your IP address, your browser details and a random value that changes every month. The IP address is only used for that calculation and to derive the country, and it is not stored in the analytics data.

Purpose: to understand, in aggregate, how many visits the website receives, which pages and buttons are used and which campaigns work best. It is not used for advertising or profiling, and it is not combined with other data.

Where it is processed: this website’s data is hosted on Umami servers in the European Union. Some of Umami’s sub-processors are in the United States. International transfers are covered by the European Commission’s standard contractual clauses included in its data processing agreement.

Retention: measurement data is kept for 6 months and then deleted.

Objection: you can object to this measurement by blocking the Umami script with a content blocker or by writing to contact@amartewebsites.com. Because this data does not identify you, we cannot find your past visits in it.

6. Retention

We retain your data only for as long as necessary to fulfil the purposes above or as required by law. You may request deletion of your data at any time by contacting us.

Audience measurement data (Umami) is kept for 6 months.

7. Your Rights

You have the right to access, rectify, erase, restrict processing, object, and to data portability where applicable. You may also lodge a complaint with a supervisory authority. To exercise your rights, contact us at contact@amartewebsites.com.

8. Cookies and Similar Technologies

If you do not accept cookies, this website sets none: it only stores your answer to the cookie notice in your browser. Umami measurement does not use cookies. If you click “Accept all”, Google Analytics, the Google Ads tag and the Meta Pixel load and set cookies to measure how the website is used and how effective our Google, Facebook and Instagram campaigns are. The website loads its typeface from Google Fonts, and Google Maps maps and Loom videos only load if you click to view them; these services may set their own cookies. Details are in our Cookies Policy.

9. Changes to This Policy

We may update this privacy policy from time to time. We will indicate the last updated date at the top of this page. Continued use of our services after changes constitutes acceptance of the updated policy.

10. Contact

For any questions about this privacy policy or your personal data, please contact us at contact@amartewebsites.com.