Last updated: November 2026
Cookies
About cookies on this website
This page explains what the aMarte Websites website (www.amartewebsites.com) stores in your browser, which third-party services load when you visit it, and how you can manage this. In short: we measure visits with Umami, which does not use cookies, and only if you accept cookies do we load Google Analytics, the Google Ads tag and the Meta Pixel, which do use them.
1. What are cookies and similar technologies?
Cookies are small text files that a website stores on your device when you visit it. Similar technologies, such as the browser’s local storage (localStorage), store similar information without being cookies. This policy covers both.
2. What this website stores in your browser
If you do not accept cookies, this website sets none: it only stores one entry in your browser’s local storage to remember your answer to the cookie notice, so that it is not shown again on every page. If you click “Accept all”, Google Analytics, the Google Ads tag and the Meta Pixel (section 4) also load and set the cookies listed in the table.
The table below lists everything this website stores in your browser:
| Name | Owner | Type | Purpose | Duration |
|---|---|---|---|---|
| consent | aMarte Websites (first party) | Local storage (localStorage) | Remembers your answer to the cookie notice and the date you gave it: “granted” if you clicked “Accept all” or “denied” if you clicked “Reject non-essential”. It is needed so the notice does not appear again while your answer is valid. | 24 months from your answer. After that period, the website deletes it on your next visit and shows the notice again. You can delete it sooner by clearing this website’s data in your browser. |
| None | Umami (audience measurement) | None: no cookies or local storage | Cookieless visit measurement (section 3). It stores nothing in your browser. | Not applicable |
| _fbp | Meta Platforms Ireland Ltd. (Meta Pixel) | Cookie on the www.amartewebsites.com domain | Measuring how effective our advertising campaigns on Facebook and Instagram are (visits to the website’s pages). It is only set if you click “Accept all” in the cookie notice. | 3 months |
| _ga | Google Ireland Limited (Google Analytics) | Cookie on the www.amartewebsites.com domain | Distinguishing visitors for the website usage statistics in Google Analytics. It is only set if you click “Accept all” in the cookie notice. | 2 years |
| _ga_BGLSLFR780 | Google Ireland Limited (Google Analytics) | Cookie on the www.amartewebsites.com domain | Keeping the state of the visit in Google Analytics. It is only set if you click “Accept all” in the cookie notice. | 2 years |
| _gcl_au | Google Ireland Limited (Google Ads) | Cookie on the www.amartewebsites.com domain | Measuring the visits and conversions that come from our Google Ads campaigns. It is only set if you click “Accept all” in the cookie notice. | 3 months |
3. Cookieless audience measurement with Umami
To know how many people visit the website, which pages they view, where they come from (including campaign parameters in the address, such as utm_campaign) and which buttons and forms work best, we use Umami Cloud, an analytics service by Umami Software, Inc.
Umami does not use cookies and stores nothing in your browser. To count unique visitors it calculates an anonymous identifier from a one-way code (hash) of the website, your IP address, your browser details and a random value that changes every month. The IP address is not stored and the identifier does not allow you to be recognised from one month to the next. The data is viewed in aggregate.
Because it does not set cookies or store information on your device, Umami loads on every page without waiting for your answer to the cookie notice. It only sends data from www.amartewebsites.com and never sends the content of forms (name, email, phone, messages or the website you type). What is collected, why and for how long is explained in the Privacy Policy.
If you do not want your visits to be measured, you can block the Umami script with a content blocker in your browser or write to us at contact@amartewebsites.com.
4. Third-party content
Some parts of the website are loaded from other companies’ servers. When they load, your browser connects to them; they receive at least your IP address and browser details, and may set their own cookies under their own policies:
- Google Fonts (Google): the website’s typeface. It loads when you open any page.
- Google Maps (Google): maps on the event pages. They do not load when you open the page: a notice appears instead and the map only loads if you click “View map (Google Maps)”.
- Loom: videos in some guides. They do not load when you open the page: a notice appears instead and the video only loads if you click “Watch video (Loom)”.
- YouTube (Google): videos on some campaign pages. They do not load when you open the page: a notice appears instead and the video only loads if you click “Watch video (YouTube)”. They load from youtube-nocookie.com, YouTube's privacy-enhanced mode.
- Meta Pixel (Meta Platforms Ireland Ltd.): measures visits to the website’s pages to understand how effective our Facebook and Instagram campaigns are. It does not load when you open the page: it only loads if you click “Accept all” in the cookie notice. It sets the _fbp cookie (section 2), and Meta may also use its own cookies if you are logged in to Facebook or Instagram.
- Google Analytics and Google Ads (Google Ireland Limited): Google Analytics measures how the website is used (pages viewed, visit duration, where visitors come from) and the Google Ads tag measures the visits and conversions that come from our Google campaigns. They do not load when you open the page: they only load if you click “Accept all” in the cookie notice. They set the _ga, _ga_BGLSLFR780 and _gcl_au cookies (section 2).
These services decide what data they process and for how long; you can check this in their privacy and cookie policies. Links to other websites, such as the Stripe payment page or our social networks, are governed by those websites’ policies.
5. The cookie notice
The first time you visit the website, a notice appears with two options: “Accept all” and “Reject non-essential”. Your answer is stored in the consent entry described in section 2.
Google Analytics, the Google Ads tag and the Meta Pixel depend on that answer: they load if you click “Accept all” and do not load if you click “Reject non-essential”. The Umami measurement and the rest of the third-party content in section 4 do not change whether you accept or reject. Your answer is also passed to Google Consent Mode, so that Google’s tools respect your choice.
6. How to change your choice or clear the data
To change your answer to the notice, clear this website’s data (cookies and site data) in your browser settings: the notice will appear again on your next visit.
Your browser also lets you block or delete third-party cookies and the data each website stores. See your browser’s help (Chrome, Firefox, Safari, Edge…).
7. Changes to this policy
We will update this policy when what the website stores in your browser or the services it loads change, and we will show the last updated date at the top of this page.
8. Contact
For questions about our use of cookies, contact us at contact@amartewebsites.com.