Is your site fast with good SEO? That is a great start. But the key question is: Is your brand visible when a customer asks an AI like ChatGPT or Gemini?
A growing share of B2B searches is resolved without the user clicking. The AI summarises the information and decides which brands to present in the answer. If you are not prepared for those models to cite you, you are losing visibility, no matter how well you rank on classic Google.
This is GEO: optimisation specifically to be the reference source that generative AIs choose.
Three concrete techniques to improve your GEO (and how Marte helps you):
1. Design content to be cited, not just read.
AIs look for efficiency. They prefer content with natural language, clean structure and quick answers. They want the answer in 2–3 sentences so they can summarise it in their output.
Technique: Every service page or post should start with a clear answer to the main question (what you do, for whom and what benefit you provide). Key format: Use headings, very short paragraphs, lists and FAQ sections. Make your content "scannable" for an AI model. What Marte adds: Our architecture lets you structure your content in a clear, hierarchical way with no extra effort, ensuring the core answer is always highlighted and ready for the AI.
2. Think in entities, not just keywords.
Language models (LLMs) work with "entities": your company name, sector, location, technology. For them to see you as a relevant entity, you must send clear signals.
Technique: Define the "who" and "what" of your business naturally on your site, profiles and press releases. For example: "digital solutions for the agri-food industry". Content clusters: Create groups of content (guides, case studies, FAQs) that address the same topic from different angles. A site that acts as a reference is more likely to be cited. What Marte adds: Sites built with our technology make it easy to create well-linked thematic clusters and integrate all key entity (your brand) data in a technically sound way.
3. Strengthen your authority with "AI-friendly" technical data.
AI grants authority to brands with a broad digital footprint and consistent technical signals.
Technique: Apply structured markup (Schema) such as FAQ, Product or Organisation. This explicitly tells the AI who you are and what you sell. Performance: Pay close attention to speed and the mobile version (Core Web Vitals). A clear technical architecture improves crawlability and is seen as more authoritative. What Marte adds: With our technology, your site loads almost instantly and key structured markup is optimised by default. Performance + visibility + AI-ready future.
Your site should be an asset that positions you with both people and machines. At Marte we help you launch your brand into the future without the anxiety of technical complexity.
Do not stay with yesterday's SEO. Lead the change with GEO.