Blog · SEO
Tag: SEO
Articles with the "SEO" tag.
Amazon just changed the rules of digital business. And not just for Amazon sellers.
Angeles Ramirez · 2026-06-11
Amazon has transformed how buyers discover businesses and products. The shift from Rufus to Alexa for Shopping isn't an ecommerce story — it's the clearest signal yet that AI already decides who exists and who doesn't. Is your website ready?
How to redirect your domain to another URL (temporary or permanent)
Angeles Ramirez · 2026-06-09
If your website is under construction and you want visitors who type your domain to land somewhere else in the meantime, you need a domain redirect. We explain the difference between temporary and permanent, and how to set it up step by step from Arsys, Vercel or any registrar.
www vs. root domain: why it matters and how to configure it in GoDaddy
Jaime Marco · 2026-05-13
Does your website work with and without www? They are not the same. Using the root domain directly can cause SEO issues, broken cookies and a CDN that does not work as expected. We explain why your canonical URL should always be the www version and how to configure it step by step in GoDaddy.
Discovery Gap: Why Having the Best Product Is No Longer Enough to Be Found
Miguel Camacho · 2026-01-28
You can have the best product in the world, but if your website is a maze for Google or a black box for AI, you have a "Discovery Gap". Learn to close the gap between what your company can do and what the world actually perceives. It's time to stop being your sector's best-kept secret.
Alphabet Soup and Algorithms: Definitive Guide to GEO, AIO, LLMO and the Future of Your Visibility
Miguel Camacho · 2026-01-21
SEO is changing: we no longer just compete for clicks, but to be the answer the AI gives the user. Discover what GEO, AIO and LLMO are, and how to prepare your site so ChatGPT, Gemini and Perplexity recommend your business.
Is Your Site Citable? The Rise of GEO and the End of SEO as You Knew It
Miguel Camacho · 2026-01-14
In 2026, showing up on Google is no longer enough. Users now look for direct answers in AIs like Gemini or SearchGPT. Discover what GEO is and how to prepare your site so artificial intelligences choose you as their trusted source.
From SEO to GEO: How to Survive the AI Search Revolution in 2026
Miguel Camacho · 2026-01-07
Is your website ready for AI to speak well of you? Discover how GEO (Generative Engine Optimization) is replacing traditional SEO and what steps your business should take to be the answer recommended by assistants like ChatGPT or Gemini in 2026. Don't fall behind in the new internet era: learn to position your brand where your customers are asking.
Is Your Site Invisible to ChatGPT? The Leap from SEO to GEO in 2025
Miguel Camacho · 2025-12-31
This article explores the paradigm shift in digital positioning: the move from traditional SEO to GEO. We look at why sites overloaded with plugins and legacy code are losing visibility to conversational AIs.
GEO + AISO: The Silent Revolution Redefining How Websites Are Built
Miguel Camacho · 2025-12-10
GEO and AISO are the new optimisation approaches, essential given the dominance of AI-generated answers. Current trends underline that visibility depends on being a cited source, requiring sites to be structured, concise and with high semantic authority to overcome the zero-click challenge.
The Evolution of Visibility: From SEO to GEO and the Rise of AISO
Miguel Camacho · 2025-12-03
If your site relies on traditional positioning strategy, you are optimising for the past. Search engines no longer just read keywords: they now understand content, summarise it and use it to fuel direct AI answers.
The Future of Positioning: Concrete Techniques for GEO
Miguel Camacho · 2025-11-26
Visibility is no longer just about ranking on Google, but about your brand being cited as a trusted source by AIs like ChatGPT. This is what we call GEO (Generative Engine Optimization). Implementing GEO requires specific techniques, such as designing content that an AI can summarise quickly and using structured markup to declare who you are. With Marte, your site is technically optimised to be a reference source and lead the future of digital positioning.
GEO: What It Is, How It Works and Why a Non-Optimised Site Will Fall Behind in the AI Era
Miguel Camacho · 2025-11-19
GEO (Generative Engine Optimization) is the new priority in web optimisation, as users ask generative AIs instead of searching. Your site must be structured and concise so that the AI can understand and use it in its answers, or you will lose visibility to the competition.
Your Site in 2025: Fast, Secure and AI-Friendly
Miguel Camacho · 2025-11-12
For a business it is essential to take care of its website. Key areas include performance, semantic structure for AI, Core Web Vitals and HTTPS security.