Blog · MarketingDigital

Tag: MarketingDigital

Articles with the "MarketingDigital" tag.

The Evolution of Visibility: From SEO to GEO and the Rise of AISO
Miguel Camacho · 2025-12-03
If your site relies on traditional positioning strategy, you are optimising for the past. Search engines no longer just read keywords: they now understand content, summarise it and use it to fuel direct AI answers.
The Future of Positioning: Concrete Techniques for GEO
Miguel Camacho · 2025-11-26
Visibility is no longer just about ranking on Google, but about your brand being cited as a trusted source by AIs like ChatGPT. This is what we call GEO (Generative Engine Optimization). Implementing GEO requires specific techniques, such as designing content that an AI can summarise quickly and using structured markup to declare who you are. With Marte, your site is technically optimised to be a reference source and lead the future of digital positioning.